We worked with hair salon Alchemy to revolutionise their visual identity. Following the alchemist philosophy, we developed an experimental identity that is bold and sharp with alchemist inspired symbols and a minimalist colour palette of black, white, and ember. Spray paint, steel, silver, foiling, and letterpress are the design’s subtle heroes.

We designed a simple landing page and a suite of social media imagery and animations for Instagram stories.

Project Scope: Identity, Signage, Landing Page, Print Materials, Digital Materials. Website Development: JMR Codes. Collateral photography: Foliolio. www.alchemysalon.co