We worked with hair salon Alchemy to revolutionise their visual identity. Following the alchemist philosophy, we developed an experimental identity that is bold and sharp with alchemist inspired symbols and a minimalist colour palette of black, white, and ember. Spray paint, steel, silver, foiling, and letterpress are the design’s subtle heroes.
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy-logo-1.jpg)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy2.png)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy4.png)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy5.png)
![](https://studiowork.com.au/wp-content/uploads/2021/02/alchemy-cards-business-1.jpg)
![](https://studiowork.com.au/wp-content/uploads/2021/02/alchemy-discount-cards2-1.jpg)
![](https://studiowork.com.au/wp-content/uploads/2021/02/alchemy-voucher-ripped.jpg)
![](https://studiowork.com.au/wp-content/uploads/2020/12/alchemy16.jpg)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy6.png)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy7.png)
![](https://studiowork.com.au/wp-content/uploads/2020/12/alchemy-cards.gif)
![](https://studiowork.com.au/wp-content/uploads/2021/02/alchemy-tape.jpg)
![](https://studiowork.com.au/wp-content/uploads/2020/10/tape.jpg)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy13.png)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy-bag2.png)
We designed a simple landing page and a suite of social media imagery and animations for Instagram stories.
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy14.png)
![](https://studiowork.com.au/wp-content/uploads/2020/10/alchemy15.png)
![](https://studiowork.com.au/wp-content/uploads/2020/12/alchemy-social-an_1.gif)