We worked with ILIJANA to develop a classic identity, equally balanced with a flamboyant edge. Born in Australia, ILIJANA provides women with ready-to-wear curated pieces. Offering quality items that are tran-seasonal and timeless.

The logotype is set in a classic serif, with a modern-meets-Renaissance freshness, stylised with an extended J and adjoining letters to bring it all together. The classic logotype sits in contrast alongside a neon green laser, for a flamboyant edge.

Lastly, we developed an ever-changing duo palette, designed to be changed each season, using influences from the current collection to keep things relevant.

Project Scope: Identity, Art Direction, Print Materials, Digital Materials.