We worked with Karamela, a new fashion brand offering quality, timeless pieces, ready to wear for refined women in Croatia and Australia.

The brand strategy and look and feel was developed to tie in with the business’s objectives – being available to the Croatian and Australian market, with a brand aesthetic to match their fashion ethos of timeless, modern pieces that make women feel comfortable and beautiful.

The name Karamela means ‘caramel’ in Croatian, a beautiful reference that we used within the brand. To separate Karamela from their competitors, we created an identity that celebrates Croatian culture, lifestyle, and beauty, with a modern twist. With references to Romanesque architecture and the Renaissance, we used shape, colour, photography and typography to give the brand soul and a point of difference.

Project Scope: Identity, Art Direction, Print Materials, Digital Materials.