Brand identity refresh for Marina Martic a functional nutrition and fitness consultant in Melbourne, Australia. 

Marina’s offerings are 1-on-1 and personalised, including functional testing, health coaching, corporate nutrition, workshops, seminars/speaking events, media, and supplement recommendations, with plans to develop a product range to support health concerns.

We developed a brand identity that honours Marina’s offerings at present but to expand in the future. The brand identity contains an italic word mark, customised with continuous lines to create a sense of journey – celebrating the peaks and valleys of an individual’s health journey.

A supportive brand mark acronym displays this same concept alongside a nature-inspired colour palette of forest and eucalyptus. Become your best self is the brand statement we created to summarise Marina’s main objectives – fundamentally, that’s the main driver for the brand.

Project Scope: Strategy, Identity, Art Direction, Print Materials.