We worked with Myli (formerly West Gippsland Libraries) to refresh their identity. With eleven libraries across Gippsland, we created a brand that engages audiences to learn, belong, and connect with their community.

At the heart of their new identity is an iconic logo, inspired by a love of books and community connection. Across communication platforms, the logo is enlarged and used as a secondary design element for backgrounds, adding flexibility and strengthening the identity system.

We revolutionised all print and digital materials using the new identity system. Materials included letterheads, business cards, library cards, flyers, posters, bookmarks, lanyards, uniforms, name badges, social media imagery, signage, and a style guide to maintain the brand image.

The dynamic and responsive website showcases a large amount of information in a structured way, making the navigation effortless for visitors of any age.

Project Scope: Identity, Art Direction, Print Materials, Digital Materials, Style Guide, Signage, Website. Website Development: Digital Developments. www.myli.org.au