We worked with West Gippsland Libraries to refresh their identity. With eleven libraries across West Gippsland, we created a brand that engages audiences to learn, enjoy, and connect with their community.

At the heart of their new identity is an iconic logo, inspired by a love of books and community connection. Across communication platforms, the logo is enlarged and used as a secondary design element for backgrounds, adding flexibility and strengthening the identity system.

We developed a language system that defines learning, knowledge, and experience. We did this to engage customers and re-invigorate the library scene.

We revolutionised all print and digital materials using the new identity system. Materials included letterheads, business cards, library cards, flyers, posters, bookmarks, lanyards, uniforms, name badges, social media imagery, signage, and a style guide to maintain the brand image.

The dynamic and responsive website showcases a large amount of information in a structured way, making the navigation effortless for visitors of any age.

Project Scope: Identity, Signage, Website, Style Guide, Print Materials, Digital Materials. Website Development: Digital Developments. Collateral Photography: Foliolio. www.wgrlc.vic.gov.au