We worked with Asper Wellness, a holistic health clinic helping others achieve optimal wellbeing via kinesiology, electrotherapy, diet analysis, and lymphatic.
As a start-up that offers holistic health methods via historical practices, we wanted to represent these services visually throughout the Asper Wellness Identity. Referencing these practices, we combined a calligraphy script with a modernised serif, composed in an earth-inspired palette.
