We recently had the pleasure of designing a brand refresh for Australian illustrator Louise Jones that better captures the essence of her beautiful artworks.

Her joyful pattern artworks, inspired by Australia’s landscape and botanicals, are available for licensing and collaborations and are most well known for being featured in her line of artisanal fabrics and wallpapers.

We developed a brand strategy based on two core brand statements, “Joyful Textiles” and “Botanically Inspired,” that perfectly encapsulates the spirit of Louise’s creative vision.

We curated a nature-inspired color palette and selected a traditional serif typeface to bring this vision to life. Overall, the brand identity for Louise Jones celebrates her unique creative style and love for patterns and Australia’s beauty.

Project Scope: Strategy, Identity, Print & Digital Materials, Style Guide. Artist Photography: Provided by Louise Jones.